Analytics engine first. The rest of the stack lives beside it.
The analytics engine is the product. The website, private dining, signage, and social sit in the same dashboard so you’re not paying four vendors to stay current.
Core product
Analytics engine
Send one month of sales. Get the leakage, the bad margins, and the first thing worth fixing. Around the cost of one 4-top.
Fix one bad-margin item and the bill is covered for months.